Values

Always be at the forefront of floral design and creativity

Express concrete love and respect for nature and the environment

Always promote creativity and beauty in every activity of florists.
Innovate the floral sector supply chain, combining artistic creativity, high craftsmanship with the most innovative sustainable technologies

With every flower I select and every composition I think of, I want to create more welcoming, green and livable places and environments for people. My mission is to use the beauty of flowers to promote a lifestyle, a more harmonious, respectful and sustainable relationship with the environment and nature in which we live. My passion for floral design merges with a deep commitment to innovation and sustainability and the well-being of people. This is the heart of everything we do at Fior di Verbena.

Mara Verbena's vision goes beyond the flower trade. It is a philosophy of life that invites everyone to reconsider our relationship with nature. Through workshops, seminars and international collaborations, Mara shares her experiences and skills, inspiring a new generation of florists and enthusiasts to follow a path of sustainability, respect for the environment in every step of the Italian flower supply chain: from the greenhouse